the green room | customer story

NY supermarket chain improves customer experience with self-checkout

Self-service checkouts are becoming increasingly popular as people look for faster and more convenient shopping experiences. NCR’s self-checkout enabled one upstate NY supermarket chain to transform their offering for customers with state of the art technology.

Dash's Supermarket is a fourth-generation family-run grocery store. As the name implies, they aim to provide their customers with a fast, efficient and affordable way to carry out their weekly shop. The company was founded in the early 1920s and became part of the largest supermarket chains in the area. Even so, in all that time, it has retained its unique family-run ethos.

They offer a unique variety, value and attention to detail which sets them apart from the competition. These fast lanes help improve that by allowing people to get what they want more quickly and freeing up staff to offer a more personalized one-on-one service.