Show them you care about the world. Regardless of the type of loyalty you foster, your customers need to see the value in your brand. And while convenience and delight are important, more and more it’s about demonstrating (and meaning it) that you care about society, the environment and helping those in need. Especially for millennials and Gen Zers, this can often be priority number one.
Give them ease and convenience in every channel. Yes, the word omnichannel is everywhere but for good reason. Digital-first has created shopping experiences that start in one channel and end in another often with touches in other channels in between. And today’s consumer has little tolerance for interruptions in their transactions. When you put time and energy into making sure they have a seamless experience you’ll increase the chances of making your customers happy.
Create experiences, not just transactions. For years younger generations have been powering a movement towards appreciating experiences over things. Going to a live concert rather than listening to a favorite song on the radio, traveling to a destination rather than seeing it in a movie or taking a class to learn a new skill are where many of your customers find their inspiration. According to Entrepreneur.com, there are seven reasons why having an experience is more important to consumers than buying things and one of them is “experience defines your purpose and passions.” That’s why brands are branching out and adding innovative and exciting activities their customers can do during their shopping experience.
Run an emotional marketing campaign. Tug at your customers’ heartstrings a little bit and they might start to feel an emotional connection or affinity with your brand.